Paid Advertising

Break-Even ROAS Calculator

Work out the minimum return on ad spend that covers your product cost and margin — the line every campaign has to clear before it makes money.

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Your thresholds

Break-even ROAS
Gross profit per sale$0
Max CPA to break even$0
ROAS for your target profit

Break-even ROAS = 1 ÷ gross margin. Below it you lose money on every sale; above it the campaign contributes profit.

Paid Advertising

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