Strategy & Tracking
The WellBuilt Guarantee
Our risk reversal: we put the agreed number of booked consultations on your calendar — or we keep working without our fee until we do.
Definition
The WellBuilt Guarantee is the promise that anchors every plan: hit the booked-consultation number we scope together, or we keep running your account without our management fee until we catch up. You still fund the ad budget, which pays the platforms directly — what we put on the line is the part we control, our fee. We back it with a show-rate floor too, so what counts is the consultations that actually happen, not just bookings on a calendar.
In depth
It exists because the hardest thing to sell a burned contractor is belief. Instead of asking you to trust a track record we're still building, we carry the risk ourselves. We only earn the fee once the consultations are on your calendar.
The number is never a hope. We scope it on your Blueprint against your real market, then sandbag it — we promise what we're confident we can beat, not what sounds good — and write it into the agreement along with what 'qualified' means, so there's no argument later.
The guarantee takes the shape that fits your trade. Most plans run on the flagship — Booked, or We Keep Building. Emergency trades run on The 5-Minute First-Call, which guarantees response time; our market-exclusive Cornerstone plan runs on The All-In Standard. One promise, three forms.
Worked example
We agree on eight booked consultations a month. A slow month delivers six, so we keep managing your account fee-free until the count is made up.
Strategy & Tracking
Want this run for you, not just read about?
Clean tracking and honest attribution, so you know which dollars actually produce revenue.