Alt Text

Definition

Alt text (alternative text) is a short written description added to an image in the page's code. It helps screen readers describe images to visually impaired users and helps search engines understand what an image shows.

In depth

Alt text is a brief description attached to each image. Screen readers read it aloud for people who can't see the photo, browsers display it if an image fails to load, and search engines lean on it for indexing and ranking the image in Google Images. It's a small piece of on-page SEO with an outsized accessibility payoff.

Contractor sites live on photos — before-and-afters, finished kitchens, framed additions. Without it, all that visual proof is invisible to search engines and to homeowners using assistive tech. Done well, your project gallery becomes another way to be found and another way to serve every visitor.

The common mistake is leaving the field blank or stuffing it with keywords like 'kitchen remodel contractor best remodeler [city].' Both miss the point. We write natural descriptions that say what the image actually shows — 'white shaker kitchen remodel with quartz island in [city]' — so it helps real people and earns honest organic traffic.

Worked example

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