Strategy & Tracking
Tracking Setup
Clean tracking and honest attribution, so you know which dollars actually produce revenue.
4 articles
Tracking Setup 8 min
Conversion Tracking Setup That Survives Privacy Changes
Browsers, consent banners, and ad blockers now hide a large share of your conversions, and bidding algorithms drift up to fill the gap. A modern first-party stack recovers 15 to 25 percent of lost conversions and stops your CPL inflating quietly.
Tracking Setup 8 min
UTM Parameters: The Tagging Discipline Behind Clean Reports
Your channel report is only as honest as your tags. One inconsistent letter splits your kitchen-remodel campaign in two, and 34% of CMOs already say they cannot trust their marketing data. A naming convention fixes it.
Tracking Setup 8 min
Call Tracking: Closing the Loop on Phone Leads
For remodelers and home builders, a large share of leads still arrive by phone, and those calls are invisible in your analytics. Call tracking attributes each one to the campaign, keyword, or listing that earned it, so bidding optimizes toward the calls that actually book jobs.
Tracking Setup 8 min
Server-Side Tracking: Durable Measurement After the Cookie
Browser restrictions now strip and shorten the data your ad platforms learn from, and a remodel lead can take weeks to convert. Server-side tagging moves collection to your own endpoint, where it survives ad blockers, outlasts Safari's cookie cap, and feeds bidding a cleaner signal.
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