Technical SEO
Own the searches your buyers make right before they act, and compound the traffic over time.
3 articles
Technical SEO 8 min
The Technical SEO Audit Checklist That Actually Moves Rankings
Most technical audits produce a 300-line report and zero ranking change. This one orders the work by impact for a contractor's site: fix what blocks crawling and indexing first, then speed, then the rest. Done right, the first pass clears the issues that touch the 96.55% of pages Google sends no traffic to at all.
Technical SEO 8 min
Schema Markup: Winning Rich Results in Search
Schema markup does not move your ranking, but it changes what your result looks like. For a remodeler, review stars, breadcrumbs, and service snippets win more of the screen and lift organic click-through rate by roughly 30%.
Technical SEO 8 min
Redesigning Your Site Without Losing Your Rankings
For a contractor, a redesign is the single most dangerous thing you can do to organic traffic, and most of the damage comes from one preventable mistake. Here is how to protect the rankings you already paid for through the move.
Reading is good. Results are better.
A free Blueprint shows you exactly where your funnel leaks — and which of these systems moves the needle first.